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Larabee Named One of DC INNO’s Ten Startups to Watch

Grace Choi was rocking her 5-month-old baby to sleep with Amazon’s Alexa sitting beside her, when she had an idea: Could voice activation change the way people learn to cook?

Five years and several business iterations later, the food expert and Cooking Channel alum is starting to raise a $1M seed round for Larabee, her tech startup for cooking, baking and other processes that involve procedural knowledge — the understanding of how to do something like riding a bike or building Ikea furniture.

The capital, for which Choi is primarily targeting angel investors, would fund a few things for the beta-stage, pre-revenue company: developing the technology, marketing and hiring, initially for a product manager to add to the three-person team. Checking those boxes would position the platform for an official launch in early 2022.

It’s all with an ambitious eye toward establishing Larabee’s engagement channel as the go-to source for how-to, step-by-step activities, Choi said. “We want to be the company that owns the knowledge category.”

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