Grace Choi, Founder & CEO

A Few Words from Our Founder & CEO, Grace Choi

There are two things I say to my family ad nauseum: “Nothing feels better than feeling understood,” and “Context is everything.” Larabee is 100% a product of those two beliefs. I want learners to feel that they finally have a tool that speaks to how they gain knowhow. I want experts to feel that they finally have a resource for preserving and sharing the lifetime of knowhow they’ve worked so hard to earn. And, I want these journeys to feel surprising and delightful at every turn. We work tirelessly to create the ultimate context for knowhow to be shared and delivered, so that you can feel the thrill of success and joys of discovery in spades.

Why choose Us?

Our HistoryRooted in Knowhow

From cooking to carpentry, or medicine to manufacturing, hands-on skills are a must. Recognizing a deep gap in how people share and gain procedural knowledge, we created a unique process that combines timeless teaching methods with modern day technological power.

Why choose Us?

Our MissionTo Ignite a New Knowledge Renaissance

We live in the age of information. Larabee leads the charge towards the age of knowledge – one in which every individual can achieve and expand on the knowledge of the ages. We will never underestimate humanity’s appetite for knowhow, desire for connection, diversity of thought, and potential for ingenuity.

Why choose Us?

Our GoalAccelerated Customer Success

Larabee competes for speed for knowhow and depth of connection. By enabling brands and organizations to invest in the success and growth of their customers and employees, we help boost loyalty, deepen emotional engagement, and increase retention in multifaceted ways.

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Global Online Learning Market Valuation by 2026
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US eLearning Market Growth by 2024
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Learning Platform CAGR 2020-2025
It's 5 O'Clock Somewhere

Team Larabee

Grace Choi, Founder & CEO

Grace Choi

Founder & CEO

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Jordana Yellin, Co-Founder

Jordana Yellin

Co-Founder

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Thu-Ha Nguyen, CPO

Thu-Ha Nguyen

Chief Product Officer

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Maarten Sundman, CTO

Maarten Sundman

Chief Technology Officer

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Shara Levy, Business Development

Shara Levy

Business Development

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Lucas Koh, Fractional Chief Financial Officer

Lucas Koh

Fractional Chief Financial Officer

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